Putting a Face to Your Startup’s Website

What better place to connect online AboutUswith customers, investors, media, job seekers and the like than through your business’s “about us” section?

While naturally, plugs for products or services are best kept separate from this precious piece of real estate, the opportunity to connect with customers on a personal level is yours for the taking. Still, many young entrepreneurs struggle to utilize the space to its full potential.

So, what’s the best way to show who you are, where you started, where you’re going and what makes your company tick? Click here for tips on personalizing your “about us” page to help your company stand out from the crowd:

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How to Get a Great Job… After You Retire!

Today’s retirees face a unique setOlder-Workers_0212 of financial challenges, including how to achieve financial stability in a low-yield environment, in an age in which greater life expectancy slowly drains one’s finances. Retirees are also more likely to be less dependent than their parents on fixed pensions, and more reliant on less secure 401(k)s, which are vulnerable to the whims of the stock market.

Such conditions are sending many retirees back to the workplace. A recent study by Merrill Lynch found that from 2006 to 2011, the number of workers age 55 and older increased by more than 4 million, while every other age group lost jobs. By 2018, 24 percent of the American workforce will be older than age 55, up from 18 percent in 2008 – making them the largest cohort of workers in the labor pool.

The employment outlook for today’s retirees is bright: Roughly 48 percent of employers surveyed by CareerBuilder.com in February said they plan to hire workers age 50-plus this year.

To find grade-A employment after retirement, however, you’ll need a bulletproof resume, savvy interview skills, and a way to demonstrate that your age doesn’t limit your worth. Click here for tips on how to find a successful encore career.

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7 Ways Boomers and Millennials Differ at Work

Despite the stubbornly high unemployment millennials vs boomersrate among millennials, millions in this cohort are working office jobs side-by-side with boomers who haven’t yet retired.

Given the age gap, the opportunity for conflict between generations is ripe, and it’s about more than just who forgot to clear leftovers from the office fridge. Millennials will make up 34 percent of the work force next year, but they’ll comprise 46 percent of workers by 2020, according to a report by the University of North Carolina.

Boomers and millennials have different views of work and life, which can clash in an office environment. Almost 25 percent of HR professionals reported some generational conflict in the workplace, according to a poll by the Society for Human Resource Management, in 2011, the most recent time the association examined the issue.

Click here to read about seven areas in which boomers and millennials just don’t see eye-to-eye when it comes to work.

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How to Tweet With Purpose

Looking to tweet your way into TwitterBusinessthe hearts and minds of consumers? Consider taking them to dinner first.

Around 22 percent of Twitter users have purchased a product or service after tweeting, retweeting, or favoriting it on Twitter, according to a recent study by Vision Critical, an international online market research firm based in Vancouver, British Columbia. So naturally, you’re thinking: More followers breed more sales, right? Not exactly.

Simply collecting followers doesn’t guarantee financial gains. To use the network to drive traffic to your website and generate sales, you must first build a relationship with your followers. “On Twitter, the relationships, conversations and engagements you make are what determine your success,” says Jure Klepic, a business-marketing consultant who specializes in social media based in New York City.

While familiarity with social networks gives young entrepreneurs an advantage, there’s an art to using Twitter for business. Click here for pointers on how to build your company’s image on Twitter, cull valuable followers and engage prospective customers:

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6 Character Traits that Can Nail a Promotion

Gunning for a raise or promotion? Better start happy-coworkersmaking nice with your coworkers.

People who initiate friendships at work, offer their colleagues help and engage with office mates at social events are 40 percent more likely to get a promotion, according to a 2011 study by Shawn Achor, a lecturer on psychology at Harvard University and author of The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work.

While skills, experience and results delivered are obviously factors in career advancement, one’s likeability is also a key component of workplace success. If you’re too competitive (or too much of a brown-noser), you can alienate the very coworkers who could be crucial to your success. After all, bosses don’t want to promote people who are disliked around the office. Even if you’re not hanging out during non-office hours, you’re probably spending more time with your colleagues than with your non-work pals. So building relationships may be one reason that 30 percent of those polled by Monster said that friendships make work a lot more pleasant.

Click here to see what steps to take to win over your boss and your colleagues.

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The Changing Economics of Student-Loan Debt: How to Pay It Off and Startup

President Obama may soon sign into law piggy_graduate-590x393a new student-loan bill that reduces rates for brand new borrowers. But the rising cost of college will surely continue to hit students where it hurts: Their future.

College students who funded their education with borrowed money, left school in 2011 with an average $26,600 in student-loan debt, up 5 percent from $25,250 in 2010, according to the latest report from the Project on Student Debt at The Institute for College Access & Success.

Saddled with such a hefty debt load, many young entrepreneurs might put off or even forgo starting up, as launching and failing may put them in an even worse lurch. For those who proceed, they’re forced to juggle heaping monthly payments with the costs of starting a business. It’s a challenge some shy away from, but there are routes millennials can take to startup without student-loan debt wrecking their companies.

Click here to read more about how young entrepreneurs can eliminate or reduce their debt loads.

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Living an Eco-Friendly Lifestyle On a Budget

Combating a number of medical problems, greenliving-e1349182295634including chronic fatigue syndrome, fibromyalgia and severe reactions to chemicals and artificial products, Kimberly Button decided to adopt eco-friendly living habits in 2001, which not only improved her health but also paid off financially. She started using natural cleaners like vinegar and baking soda, which meant no harmful chemicals and no fragrance residues. She also gave up sodas and prepared drinks and began drinking only water.

A lot has changed in the 12 years since Button, a freelance journalist based in an Orlando, Fla., and author of “The Everything Guide to a Healthy Home,” modified her lifestyle. Over the past decade, enhanced technology and growing consumer demand for natural products and organic foods have transformed the way many U.S. manufacturers do business. Even the razor business has gone green: Schick, for example, now sells a $10 “intuition naturals sensitive care razor,” with a shaving solid that’s made from natural Aloe and Vitamin E. The product’s packaging is manufactured with no artificial colors and is 100 percent recyclable.

Looking to go green? Click here for effective ways to live an eco-friendly lifestyle without wrecking your budget.

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