Even in today’s red-hot market, where buyers are fighting tooth and nail for a limited supply of homes, how a property looks — in listing photos and in person — is important. This is where staging comes in. “It doesn’t matter whether it’s a seller’s market or a buyer’s market,” says Monica P. Murphy, the owner of Preferred Staging, a home staging company in Potomac Falls, Va. “What staging does is it makes your home more presentable.”
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eye of a buyer, it could be for an entirely valid reason. Maybe you’re stuck in a sluggish market or have the poshest place on the block (always a tough sell). But there’s another possibility, too—your home could be sitting on the market because of a rookie selling mistake. All of us can make ’em, even those of us who actually have a few home sales under our belts.