Last spring, airport rental counters were eerily quiet as pandemic-wary Americans canceled their vacations and stayed close to home. But as spring turned to summer and fall, customers started returning, looking for vehicles for road trips as well as longer-term rentals at home to avoid using public transportation and ride-hailing apps. Business travelers also increasingly turned to rental cars. This summer, as more people receive a vaccine and the economy reopens, air travel is likely to pick up, too. That means customers will again be lining up at airport rental car counters—and navigating a maze of prices, fees and insurance coverages.
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treacherous. “Rental car agents are paid on commission, so they’re incentivized to try to upsell you for everything,” says Jonathan Weinberg, creator of AutoSlash.com, a service that tracks rental price changes to help get consumers the best deals. “If you ask whether you need something, they’re going to say yes.”