Taking cues from other food magazines like Every Day With Rachael Ray and Food Network Magazine, Food & Wine will feature a 24-page advertorial called Top Chef Magazine in its January issue. The magazine has been a longtime sponsor of the show, often participating in prizes for competitions, including an editorial feature and an appearance at its annual Food & Wine Classic in Aspen for each season’s big winner. The articles are being written with Bravo’s approval and will focus primarily on the show’s contestants, who are competing in season 9 in Texas. Depending on how well it’s received, the special section could turn into its own stand-alone product, says publisher Christina Grdovic. So long as the magazine gives us a taste of some of our all-time favorite contestants, like the irritating-but-amusing-to-watch Marcel Vigneron and Carla “hootie hoo!” Hall, I’ll be reading. I’m admittedly a big Top Chef fan, so I’ll probably be reading regardless.