Putting a Face to Your Startup’s Website

What better place to connect online AboutUswith customers, investors, media, job seekers and the like than through your business’s “about us” section?

While naturally, plugs for products or services are best kept separate from this precious piece of real estate, the opportunity to connect with customers on a personal level is yours for the taking. Still, many young entrepreneurs struggle to utilize the space to its full potential.

So, what’s the best way to show who you are, where you started, where you’re going and what makes your company tick? Click here for tips on personalizing your “about us” page to help your company stand out from the crowd:

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Entrepreneur.com: How Guppy ‘Treps Fared After a Swim in the ‘Shark Tank’

ABC’s hit show Shark Tank puts entrepreneurs’ business ideas to the test, giving them the chance to turn their startup dreams into reality. The show invites contestants to pitch their concepts to five “sharks” — wealthy angel investors — who then evaluate the companies and determine whether they’re worth investing in.

Now in its third season, Shark Tank has provided a number of young entrepreneurs with the capital they need to launch or expand their businesses. But what happens after the episodes aired? Snagging investors was only the beginning. For a story for Entrepreneur.com, I spoke with three young treps who dished on their experience with the show and how their businesses are faring in the real world. Click here to read the piece.

Entrepreneur.com: On Crowdfunding Sites, Age Doesn’t Matter

For many young, first-time entrepreneurs, tapping parents for startup capital is the closest they’ll come to landing investors. But what do you do if the bank of mom and dad can’t or won’t subsidize your brilliant business idea? Consider crowdfunding.

Websites like Kickstarter, IndieGoGo, and PeerBackers follow a crowd sourcing business model, wherein members sign on as backers and supply the capital necessary to start a business or product. In return, these investors typically receive tangible rewards like special access to a screening, a T-shirt or a sample of the proposed product.

The good news? Age tends not to be an issue among crowdfunding investors. “Young people have proven they are able to raise money like anyone else,” says IndieGoGo’s CEO and co-founder Slava Rubin. “The key for anyone is to have a good pitch, be proactive and find an audience that cares.”

Check out this story for Entrepreneur.com for more tips on how to successfully crowdfund a business.