If you want to shine in a competitive workforce, take to Twitter. Nearly 95% of recruiters surveyed by software firm Jobvite used or planned to use social media to find and vet candidates last year.

“But you need a strong social media presence even if you aren’t job seeking,” says Rochester, N.Y., job coach Hannah Morgan, co-author of Social Networking for Business Success.

You can use Twitter to improve your visibility inside and outside your company, and connect yourself with influencers and hiring managers along the way. Whether you’re new to the platform or have tweets under your belt, there are steps to sharpen your networking skills.

Click here for more on the power of Twitter in your career.