8 ways to stand out on LinkedIn

For any professional, having a well-crafted LinkedIn profile is a must. Done right, it can help you cultivate new connections, raise your profile in your industry, and land your next gig.

Case in point: 77% of recruiters say they use LinkedIn to search for job candidates, according to Jobvite’s 2018 Recruiter Nation Survey. That’s in line with a recent poll from the Society for Human Resource Management (SHRM), which found that 84% of companies recruit through social media.

No matter your age, you have to figure out how to make your LinkedIn page more visible and grow your sphere. But workers over 50 face another challenge: How do you beef up your LinkedIn profile without making yourself look outdated or overqualified?

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5 Social Media Hacks for Better Customer Service

Anyone who has ever tried to navigatesocial-media-customer-service-rep a voicemail menu or been stranded on hold by a customer service rep knows how maddening it can be to get help over the phone. According to an American Express survey, more than half of callers say they’ve lost their temper while on the line with a representative. That may explain why more and more people are turning to social media to vent their frustrations. In a J.D. Power survey of more than 23,000 online shoppers, 67% reported having used social media to lodge a complaint.

“When you post on Facebook or Twitter, it’s essentially public shaming, which forces the company to reply,” says online consumer advocate Kim Komando. Even so, fewer than 15% of messages actually get a response. Here’s how to make sure yours is one of them.

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Do this before you friend your boss on Facebook

Friending your boss on Facebook can be istock_000018815414small-3e42be492dafe94e86f5ad259fe254ddd25ee986-s900-c85a risky move. Let’s face it: We all have a skeleton or two in our virtual closet, and you’re basically giving your manager a front row seat. But studies show that adding your boss to your friends list can actually work in your favor—if you do it the right way, of course.

One-third of workers who are connected with their supervisor on Facebook say the online relationship enables them to perform more effectively on the job, according to a study by marketing firm Russell Herder. “There are benefits to connecting with your boss on Facebook, but you need to be hyperaware of how you’re managing your online relationship,” says Wharton School professor Nancy Rothbard, who studies the effects of social media in the workplace.

With the right approach, becoming Facebook friends with your boss—and effectively leveraging the connection—can help you build rapport, improve your offline communication and distinguish you from your peers.

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10 Life Hacks That Will Make You Richer

Picking up new skills as an adult 150302_HO_LifeHackscan be tricky, especially when your energy and free time is precious. But prowess in different areas is not all created equal. Investing in certain abilities can get you big rewards for relatively little effort. MONEY interviewed dozens of experts in different fields to find out which skills, tricks, and workarounds are most financially worthwhile.

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Tweet yourself to a new job

If you want to shine in a competitive twitter_jobs1workforce, take to Twitter. Nearly 95% of recruiters surveyed by software firm Jobvite used or planned to use social media to find and vet candidates last year.

“But you need a strong social media presence even if you aren’t job seeking,” says Rochester, N.Y., job coach Hannah Morgan, co-author of Social Networking for Business Success.

You can use Twitter to improve your visibility inside and outside your company, and connect yourself with influencers and hiring managers along the way. Whether you’re new to the platform or have tweets under your belt, there are steps to sharpen your networking skills.

Click here for more on the power of Twitter in your career.