How to Build Your Professional Network Digitally

When the coronavirus pandemic spread across the U.S., it forced millions of Americans to shelter in place—closing thousands of restaurants, bars and other “nonessential” businesses. It also shut down professional conferences and events, leaving many workers with only one way to network: virtually.

Luckily, most HR practitioners know their way around social media. After all, 84 percent of recruiters said they use social networks such as Facebook and Twitter to search for talent, according to Society for Human Resource Management (SHRM) research.

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8 ways to stand out on LinkedIn

For any professional, having a well-crafted LinkedIn profile is a must. Done right, it can help you cultivate new connections, raise your profile in your industry, and land your next gig.

Case in point: 77% of recruiters say they use LinkedIn to search for job candidates, according to Jobvite’s 2018 Recruiter Nation Survey. That’s in line with a recent poll from the Society for Human Resource Management (SHRM), which found that 84% of companies recruit through social media.

No matter your age, you have to figure out how to make your LinkedIn page more visible and grow your sphere. But workers over 50 face another challenge: How do you beef up your LinkedIn profile without making yourself look outdated or overqualified?

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