When the coronavirus pandemic spread across the U.S., it forced millions of Americans to shelter in place—closing thousands of restaurants, bars and other “nonessential” businesses. It also shut down professional conferences and events, leaving many workers with only one way to network: virtually.

Luckily, most HR practitioners know their way around social media. After all, 84 percent of recruiters said they use social networks such as Facebook and Twitter to search for talent, according to Society for Human Resource Management (SHRM) research.

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