If you’ve ever shopped at Ikea, you probably went in thinking you need a lamp, but you came out the other end with two lamps, a side table, a love seat, and a stomach full of Swedish meatballs. This chain (with 41 massive stores in the U.S.) can tempt even the most tight-fisted among us to spew cash. Why is that?
Well, it turns out Ikea has some sneaky tactics to lure shoppers into opening their wallets. And the good news is, you can rein in your spending at Ikea just by knowing what you’re up against. To make sure you don’t end up with a lot of regrettable purchases, get hip to some of Ikea’s more illusive sales ploys below. Don’t say you haven’t been warned!
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Looking to tweet your way into the hearts and minds of consumers? Consider taking them to dinner first.
Around 22 percent of Twitter users have purchased a product or service after tweeting, retweeting, or favoriting it on Twitter, according to a recent study by Vision Critical, an international online market research firm based in Vancouver, British Columbia. So naturally, you’re thinking: More followers breed more sales, right? Not exactly.
Simply collecting followers doesn’t guarantee financial gains. To use the network to drive traffic to your website and generate sales, you must first build a relationship with your followers. “On Twitter, the relationships, conversations and engagements you make are what determine your success,” says Jure Klepic, a business-marketing consultant who specializes in social media based in New York City.
While familiarity with social networks gives young entrepreneurs an advantage, there’s an art to using Twitter for business. Click here for pointers on how to build your company’s image on Twitter, cull valuable followers and engage prospective customers: