How to Tweet With Purpose

Looking to tweet your way into TwitterBusinessthe hearts and minds of consumers? Consider taking them to dinner first.

Around 22 percent of Twitter users have purchased a product or service after tweeting, retweeting, or favoriting it on Twitter, according to a recent study by Vision Critical, an international online market research firm based in Vancouver, British Columbia. So naturally, you’re thinking: More followers breed more sales, right? Not exactly.

Simply collecting followers doesn’t guarantee financial gains. To use the network to drive traffic to your website and generate sales, you must first build a relationship with your followers. “On Twitter, the relationships, conversations and engagements you make are what determine your success,” says Jure Klepic, a business-marketing consultant who specializes in social media based in New York City.

While familiarity with social networks gives young entrepreneurs an advantage, there’s an art to using Twitter for business. Click here for pointers on how to build your company’s image on Twitter, cull valuable followers and engage prospective customers:

The Changing Economics of Student-Loan Debt: How to Pay It Off and Startup

President Obama may soon sign into law piggy_graduate-590x393a new student-loan bill that reduces rates for brand new borrowers. But the rising cost of college will surely continue to hit students where it hurts: Their future.

College students who funded their education with borrowed money, left school in 2011 with an average $26,600 in student-loan debt, up 5 percent from $25,250 in 2010, according to the latest report from the Project on Student Debt at The Institute for College Access & Success.

Saddled with such a hefty debt load, many young entrepreneurs might put off or even forgo starting up, as launching and failing may put them in an even worse lurch. For those who proceed, they’re forced to juggle heaping monthly payments with the costs of starting a business. It’s a challenge some shy away from, but there are routes millennials can take to startup without student-loan debt wrecking their companies.

Click here to read more about how young entrepreneurs can eliminate or reduce their debt loads.